WAT-AAH! NEWS!

7/22/14

WAT-AAH! continued to their mission to encourage everyone to drink more water this summer with a set of murals in Chicago, as part of its #WATAAHWALL Series. In addition to Pose’s 75'x15'  eye-catching mural that was recently unveiled in Chicago's West Loop neighborhood, “WAT-AAH! Taking Back The Streets” artists Fumero as well as Icy & Sot completed their murals throughout Chicago. 




The #WATAAHWALL series is a continuation of WAT-AAH! Taking Back the Streets in Chicago, that connects today's leading street artists with the brand's mission to fight childhood obesity and promote healthy hydration among kids and teens. 


The Chicago tour lasted from Friday, July 18th through Sunday, July 20th with the opening of an art gallery at Chicago's Moonlight Studios (1446 W. Kinzie St.). World renown street artists, Icy and Sot painted their mural on the side of the gallery entitled, "Dreaming of Water"; a simple, yet powerful piece that translated the importance of drinking water.


Fumero's piece entitled, "Keep Your Drink Up" is 13 x 30 and is a mural based off of a teenager. The background is designed using abstract shapes and communicates the flow of water.  The title is a pun off of "drink up" because of the portrait; the head is tilted up. To play off the image and slogan: "keep your head up", "keep your drink up" was chosen.    




The #WATAAHWALL series will continue over the next several weeks featuring original works by Damien Mitchell and Icy & Sot among others. Stay up to date and join the conversation at: @wataahstreets on Instagram and at wat-aahstreets.com 

7/11/14



After the unveiling of its newest #WATAAHWALL and announcement of the Taking Back the Streets art exhibit in Chicago, WAT-AAH! once again proves that WATER is not boring. With the release of a series of kid commercials telling us to "Drink Up" and "Drink More Water!", WAT-AAH!'s newest ad campaign shows kids rallying behind water and a healthy lifestyle. The "WAT-AAH! Soapbox" ad campaign will consist of four spots, one :30 second and three :15 second commercials, which features kids expressing in their own language how "Drinking Up" is part of their "cool" and contemporary lifestyles. The first spot released comes from an audacious 6 year old girl who screams at the audience and says a very clear message, "Water's not boring. You're boring!" "WAT-AAH! Soapbox" ad campaign shows kids and teens supporting the Partnership For A Healthier America's Drink Up initiative encouraging everyone to drink more water more often. 

This new ad campaign once again communicates WAT-AAH!'s strategy to make drinking water cool, fun and desirable to kids and teens. Shot in front of the first #WATAAHWALL, a massive 2,500 square foot mural located in the heart of SoHo created by iconic street artist, Kenny Scharf, the spots were created by advertising agency Berlin Cameron United - known for their breakthrough works for brands such as Coca Cola, Vitamin Water and Dasani - and produced and directed by Charles Nordeen, creative director for Light of Day. The "WAT-AAH! Soapbox" ad campaign will be airing throughout the summer and extend into the back-to-school period in major markets such as New York, Chicago, Atlanta, Boston, Philadelphia, Dallas, Washington D.C. and more. The media plan will include digital placements and a on nationally broadcasted networks such as Nickelodeon, Cartoon Network, ABC Family, MTV, among others.

WAT-AAH! Taking Back the Streets Traveling Art Campaign Kicks off in Chicago with #WATAAHWALL Designed by Chicago Artist Pose!



WAT-AAH!, one of the fastest-growing bottled water brands geared to kids and teens, encourages everyone to drink more water this summer with a set of murals as part of its #WATAAHWALL Series. The newest wall to be added to the series is a 75'x15'  eye-catching mural unveiled in Chicago's West Loop neighborhood, following the first #WATAAHWALL, which was a 2,500 sq. ft. mural created by Kenny Scharf in New York City. Chicago's #WATAAHWALL mural is part of WAT-AAH! Taking Back the Streets' traveling art campaign was created by renowned artist Pose. The legendary Chicago based artist worked side by side with five art students chosen by the University of Chicago's Arts Incubator Design Apprenticeship Program (DAP) to create the city's mural. The artwork represents a celebration of water done in Pose's iconic bright colors and layered graphic style. Unveiled today, the #WATAAHWALL can be viewed at 175 N. Racine Ave (corner of W Lake St.) Chicago, IL.

The West Loop's #WATAAHWALL marks the kick-off to the WAT-AAH! Taking Back the Streets in Chicago, which is a continuation of its groundbreaking national art campaign that connects today's leading street artists with the brand's mission to fight childhood obesity and promote healthy hydration among kids and teens. The initiative launched February 20th in support of the Partnership for a Healthier America's (PHA) Drink Up initiative, which encourages everyone to drink more water more often.  PHA's honorary chair, First Lady Michelle Obama, attended the launch and was the first to preview the WAT-AAH! Taking Back the Streets exhibit with a private tour by WAT-AAH!'s CEO and Founder, Rose Cameron.

The Chicago tour culminates Friday, July 18th through Sunday, July 20th with the opening of an art gallery at Chicago's Moonlight Studios (1446 W. Kinzie St.). As a celebration of the exhibit's opening, world renown street artists, Icy and Sot will be painting a mural entitled, "Dreaming of Water"; a simple, yet powerful piece that translates the importance of drinking water, which will join the line-up of murals featured as part of the #WATAAHWALL series. The exhibit itself will showcase original artwork and WAT-AAH! bottles with custom designed labels created by some of the nation's preeminent street artists including: POSE, Hebru Brantley, Kenny Scharf, Shepard Fairey, Swoon, Lady Aiko, Eric Haze, Icy & Sot, Maya Hayuk among others. 





Following the Chicago exhibit, the WAT-AAH! Taking Back the Streets art campaign and #WATAAHWALL series will continue to move across the country with additional stops in New York City, Philadelphia, Los Angeles, Miami, Houston, and more. 

Since 2008, WAT-AAH!'s mission has been to make water undeniably cool and desirable among kids and teens. With its iconic logo design, a boy screaming "Drink WAT-AAH!," the brand has successfully competed against sodas and sugary drinks for kids' attention and is leading them to embrace a healthy and active lifestyle. WAT-AAH! has been successful in the marketplace and has been identified as "one of the fastest growing brands" in the beverage industry, ranking among the top 10 in its category and many kids have dubbed it as "the coolest water ever." WAT-AAH! continues to reach millions of kids and teens through schools and many other forms of distribution. To learn more, visit  wat-aahstreets.com  or follow WAT-AAH! on Instagram @wataahstreets.

7/9/14


Rising publication Broadway Art World did a great piece on TBTS: Chicago and what to expect for next weekend's events. For the full article, check out: http://www.broadwayworld.com/bwwart/article/WAT-AAH-Taking-Back-the-Streets-Comes-to-Chicago-20140709#.U8A9Io1dX2B 


7/2/14

One of Chicago's most respected publications, The Chicago Business Journal, covered TBTS: Chicago. Check out the link below to learn more. 

http://www.bizjournals.com/chicago/news/2014/07/01/wat-ahh-goes-all-cool-and-arty-in-new-exhibition.html


Street Art NYC interviewed Chris from Robots Will Kill and discussed the influences in his art along with his involvement with WAT-AAH!'s Taking Back The Streets. They even exclusively released his limited edition bottle and original piece. 




Check out the full interview here: http://streetartnyc.org/blog/2014/07/02/speaking-with-chris-rwk/

6/23/14

This past Saturday, WAT-AAH! hosted a basketball camp at Chelsea Piers to promote drinking water and physical activity. NBA legend, Muggsy Bogues was the featured coach and surprised everyone by bringing out former teammate and current New York Knicks executive, Larry Johnson.  The former players spoke about their past experiences playing and the importance of drinking water.  After, they did a series of drills with the kids and eventually coached a 5 on 5 basketball game.  






This past Saturday, WAT-AAH! took to the streets of Astoria, Queens to support the 5th Annual Welling Court Project. 80+ street artists from around the world painted murals throughout the area.  Several of the artists involved with our "Taking Back The Streets" art campaign including: Damien Mitchell, Fumero, Icy & Sot, Robots Will Kill, and URNEWYORK, created specific pieces for the project. For more information about The Welling Court Project, please visit: http://www.adocart.org/



 

(Fumero) 

(Veng of Robots Will Kill) 

(Icy and Sot) 


6/9/14

In celebration of "Move Your Body" at Walt Whitman Middle School in Fairfax, VA, WAT-AAH! has released their video recap of the day's festivities. Over 1,000+ kids participated at the school and watched as Soulja Boy, Drake Bell, McClain, and We Are Toonz perform.

6/4/14



On Tuesday June 3rd, WAT-AAH! partnered with Be In The Know to support and educate students about bullying.  WAT-AAH! supplied the water as students from Harlem's Success Academy learned how to stand up against bullying and other valuable life lessons.




Former NFL players Sean James (Minnesota Vikings) and Dereck Faulkner (Philadelphia Eagles) spoke about dealing with bullies growing up and how they dealt with it.  For more information on Be In The Know visit: http://www.knowaboutbullying.com/

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