WAT-AAH! ANNOUNCES ITS NEWEST #WATAAHWALL #6 BY TBTS ARTIST DAMIEN MITCHELL IN SUPPORT OF PHA'S DRINK UP!
WAT-AAH! announces its newest #WATAAHWALL as part of its Taking Back the Streets (TBTS) traveling art campaign. The mural appears in NYC's Inwood neighborhood at 207th Street and 10th Ave. As the sixth wall featured in the #WATAAHWALL series, this mural again continues the brand's celebration of children and features a young WAT-AAH! fan, Isabel age 7, as she is immersed in water. The wall features a close up of her face. The black and white color scheme contrasts perfectly with her blue sunglasses that shine even brighter as the water runs down her face. Stretching over 60 ft. wide and over 30 ft. tall, the mural was designed and painted by TBTS artist Damien Mitchell. With over 1,000 drops of water, this mural salutes the Partnership for a Healthier America's Drink Up initiative that encourages Americans to drink more water, more often.
Isabel was selected by Rose Cameron, CEO/Founder of WAT-AAH!, along with artist, Damien Mitchell because of her passion for the brand, bubbly personality and powerful photographs taken during a WAT-AAH! photo shoot captured by photographer Stano Murin. Through a process of stenciling, grid work, painting, and freehand spraying, Damien translated his masterpiece onto a larger than life canvas over a period of two weeks. This September, due to the excitement and positive response to the mural, WAT-AAH! plans on connecting once again with the community by hosting a block party in the neighborhood where the mural is featured, which will engage the kids with various TBTS artist workshops as well as WAT-AAH!'s Healthy Hydration in the Nation Lecture Series.
Following a powerful line up of murals in NYC and Chicago, this is now the sixth and one of the largest #WATAAHWALLS to date. The first #WATAAHWALL was a 2,500 sq. ft. mural created by legendary artist Kenny Scharf in the heart of NYC's trendy SoHo neighborhood. Also in SoHo was the #WATAAHWALL by Metro Zu's Posh Dog. In Chicago, renowned artists POSE, Fumero, and Icy & Sot painted murals to build excitement for WAT-AAH!'s TBTS exhibit held there this past July.
The TBTS art campaign, organized by WAT-AAH! is a collective of today's preeminent street artists who have joined together with the brand to use street art as a medium of communication to spread its mission to fight childhood obesity and promote healthy hydration among kids and teens. This groundbreaking initiative, for the first time, engages the street art community with the First Lady's children's health agenda. WAT-AAH! plans to take its TBTS traveling exhibit back to NYC this fall (October 13-15th) and leading up to the event date WAT-AAH! will be announcing the unveiling of additional murals throughout the NYC area in support of the campaign. To find out more visit wat-aahstreets.com or follow @wataahstreets on Instagram with the hashtags #WATAAHWALL and #TBTSH2O.
About the Artist:
Damien Mitchell is a street artist from Wagga Wagga, Australia. Moving to Europe at age 18 in search of something different his work can be found on the streets of such cities as, London, Geneva, Berlin, Prague, Vienna, Bratislava and Kiev. From 2012 to 2013, Damien returned to Australia to paint amongst old friends in the flourishing street art community in Melbourne, conducting workshops, painting murals and guiding street art tours. Now spending some time in the U.S.A. to collaborate with other artists, and refine his style his work is popping up across New York City. Working predominantly with stencil and spray paint, his multi-layered works often portray the people and places around him http://www.damienmitchell.com/