WAT-AAH! NEWS!

8/15/14



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8/1/14



In support of the Partnership for a Healthier America's Drink Up initiative, WAT-AAH! Taking Back the Streets (TBTS) connects street art with First Lady Michelle Obama's children's health agenda. Artists POSE, Hebru Brantley, Icy & Sot, Jerkface, Fumero, Robots Will Kill, among others join the likes of Kenny Scharf, Shepard Fairey, Swoon, Lady Aiko, HAZE and more as part of the TBTS traveling art exhibit and #WATAAHWALL mural series. Click to watch the official recap video of this exciting, 3-day exhibit and hear some of the participating artists speak about the campaign and its important mission to use street art as a form of communication to engage kids and teens with the message of healthy hydration. To see more visit the campaign's official site WAT-AAHSTREETS.COM or join the conversation by following @wataahstreet on Instagram with hashtags #WATAAHSTREETS and #TBTSH2O.

7/28/14


On Tuesday, I was invited to the White House for a private meeting and to attend the 1st  anniversary celebration of the Partnership for a Healthier America's (PHA) Drink Up initiative. PHA Chairman/CEO, Larry Soler and the First Lady Michelle Obama spoke about Drink Up's success and its overall impact on the increase of water consumption among Americans.

WAT-AAH! was credited for its contribution of this achievement. WAT-AAH!'s Taking Back the Streets traveling art campaign was applauded for engaging the street art community and kids with the message of healthy hydration. WAT-AAH!'s uniqueness as a brand marketed to kids and teens was specially highlighted. 

I am extremely proud to be the CEO/Founder of the one and only brand that hits the core of the First Lady's message during this event. She said, "if water is marketed and promoted more attractively, kids will be more excited to drink it and families will be more interested in providing it over sodas or other sugary drinks...if we do all that, then I am confident - I continue to be confident that we can give our kids the bright, healthy futures they deserve."

- Rose Cameron, CEO/Founder of WAT-AAH! 


WAT-AAH!’s Taking Back the Streets in support of the First Lady Michelle Obama's Drink Up initiative just made its third stop on its campaign to partner street art with their children’s health initiative with a show in Chicago! The exhibition introduced WAT-AAH! Streets newest artists, Pose, Hebru Brantley, Icy & Sot, Jerkface, John Paul O'Grodnick, Kathryn Lynch, Fumero, Rafael Silks, Robots will Kill and URNEWYORK alongside the growing list of existing artists.





On Friday, July 18th, Moonlight Studios (1446 W Kinzie St) was a hub for art, entertainment, education, and a day of festivities. Things were kicked off with an artist workshop featuring URNEWYORK and Fumero where over 30 students from The University of Chicago Arts
Incubator's Design Apprenticeship Program (DAP) worked hands on and learned how to hone
their craft. After, they were invited for a guided tour of the gallery prior to the VIP reception.



That evening, more than 300 art enthusiasts and other top influencers came out to enjoy the show and
support the initiative, including Commissioner of the Department of Cultural Affairs and Special
Events, Michelle Boone and Illinois House of Representatives Kimberly Du Buclet. Over the
weekend, the gallery was open to the public and was great for families and educating the youth
about the importance of drinking water.



For more information about upcoming shows, #wataahwalls, or the limited edition pre-sale
bottles, follow @wataahstreets on Instagram or visit: wataahstreets.com

7/25/14


WAT-AAH! x Adam Dare 
Adam Dare 
Fumeroism @ the 407 Bushwick Brooklyn

       WAT-AAH! sponsored Art In The Air Music Underground in Brooklyn, NY this past weekend. The event was celebrated the local street art community and underground dance music in the neighborhood of Bushwick. Several TBTS artists, including: Adam Dare, Fumero, Damien Mitchell, and Francisco De Pajaro painted live in front of a packed house.  



by Damien Mitchell  
Damien Mitchell painting his mural 




by Francisco De Pajaro  
Francisco De Pajaro painting 

7/22/14

WAT-AAH! continued to their mission to encourage everyone to drink more water this summer with a set of murals in Chicago, as part of its #WATAAHWALL Series. In addition to Pose’s 75'x15'  eye-catching mural that was recently unveiled in Chicago's West Loop neighborhood, “WAT-AAH! Taking Back The Streets” artists Fumero as well as Icy & Sot completed their murals throughout Chicago. 




The #WATAAHWALL series is a continuation of WAT-AAH! Taking Back the Streets in Chicago, that connects today's leading street artists with the brand's mission to fight childhood obesity and promote healthy hydration among kids and teens. 


The Chicago tour lasted from Friday, July 18th through Sunday, July 20th with the opening of an art gallery at Chicago's Moonlight Studios (1446 W. Kinzie St.). World renown street artists, Icy and Sot painted their mural on the side of the gallery entitled, "Dreaming of Water"; a simple, yet powerful piece that translated the importance of drinking water.


Fumero's piece entitled, "Keep Your Drink Up" is 13 x 30 and is a mural based off of a teenager. The background is designed using abstract shapes and communicates the flow of water.  The title is a pun off of "drink up" because of the portrait; the head is tilted up. To play off the image and slogan: "keep your head up", "keep your drink up" was chosen.    




The #WATAAHWALL series will continue over the next several weeks featuring original works by Damien Mitchell and Icy & Sot among others. Stay up to date and join the conversation at: @wataahstreets on Instagram and at wat-aahstreets.com 

7/20/14


Street Art Publication, Street Art News profiled one of our three #WATAAHWALLS in Chicago.

The article gives a great snapshot of the campaign's mission and features several amazing shots of the mural.  Check out the full article and all the pictures here

7/17/14



WAT-AAH!'s "Taking Back The Streets" was featured in one of Chicago's premiere online publications, DNAinfo Chicago.  The articles gives a great overview about the campaign's mission and involvement in the Chicago community with TBTS artist POSE and (DAP) The Design Apprenticeship Program at The University of Chicago. Click here to read the article.

7/11/14



After the unveiling of its newest #WATAAHWALL and announcement of the Taking Back the Streets art exhibit in Chicago, WAT-AAH! once again proves that WATER is not boring. With the release of a series of kid commercials telling us to "Drink Up" and "Drink More Water!", WAT-AAH!'s newest ad campaign shows kids rallying behind water and a healthy lifestyle. The "WAT-AAH! Soapbox" ad campaign will consist of four spots, one :30 second and three :15 second commercials, which features kids expressing in their own language how "Drinking Up" is part of their "cool" and contemporary lifestyles. The first spot released comes from an audacious 6 year old girl who screams at the audience and says a very clear message, "Water's not boring. You're boring!" "WAT-AAH! Soapbox" ad campaign shows kids and teens supporting the Partnership For A Healthier America's Drink Up initiative encouraging everyone to drink more water more often. 

This new ad campaign once again communicates WAT-AAH!'s strategy to make drinking water cool, fun and desirable to kids and teens. Shot in front of the first #WATAAHWALL, a massive 2,500 square foot mural located in the heart of SoHo created by iconic street artist, Kenny Scharf, the spots were created by advertising agency Berlin Cameron United - known for their breakthrough works for brands such as Coca Cola, Vitamin Water and Dasani - and produced and directed by Charles Nordeen, creative director for Light of Day. The "WAT-AAH! Soapbox" ad campaign will be airing throughout the summer and extend into the back-to-school period in major markets such as New York, Chicago, Atlanta, Boston, Philadelphia, Dallas, Washington D.C. and more. The media plan will include digital placements and a on nationally broadcasted networks such as Nickelodeon, Cartoon Network, ABC Family, MTV, among others.

WAT-AAH! Taking Back the Streets Traveling Art Campaign Kicks off in Chicago with #WATAAHWALL Designed by Chicago Artist Pose!



WAT-AAH!, one of the fastest-growing bottled water brands geared to kids and teens, encourages everyone to drink more water this summer with a set of murals as part of its #WATAAHWALL Series. The newest wall to be added to the series is a 75'x15'  eye-catching mural unveiled in Chicago's West Loop neighborhood, following the first #WATAAHWALL, which was a 2,500 sq. ft. mural created by Kenny Scharf in New York City. Chicago's #WATAAHWALL mural is part of WAT-AAH! Taking Back the Streets' traveling art campaign was created by renowned artist Pose. The legendary Chicago based artist worked side by side with five art students chosen by the University of Chicago's Arts Incubator Design Apprenticeship Program (DAP) to create the city's mural. The artwork represents a celebration of water done in Pose's iconic bright colors and layered graphic style. Unveiled today, the #WATAAHWALL can be viewed at 175 N. Racine Ave (corner of W Lake St.) Chicago, IL.

The West Loop's #WATAAHWALL marks the kick-off to the WAT-AAH! Taking Back the Streets in Chicago, which is a continuation of its groundbreaking national art campaign that connects today's leading street artists with the brand's mission to fight childhood obesity and promote healthy hydration among kids and teens. The initiative launched February 20th in support of the Partnership for a Healthier America's (PHA) Drink Up initiative, which encourages everyone to drink more water more often.  PHA's honorary chair, First Lady Michelle Obama, attended the launch and was the first to preview the WAT-AAH! Taking Back the Streets exhibit with a private tour by WAT-AAH!'s CEO and Founder, Rose Cameron.

The Chicago tour culminates Friday, July 18th through Sunday, July 20th with the opening of an art gallery at Chicago's Moonlight Studios (1446 W. Kinzie St.). As a celebration of the exhibit's opening, world renown street artists, Icy and Sot will be painting a mural entitled, "Dreaming of Water"; a simple, yet powerful piece that translates the importance of drinking water, which will join the line-up of murals featured as part of the #WATAAHWALL series. The exhibit itself will showcase original artwork and WAT-AAH! bottles with custom designed labels created by some of the nation's preeminent street artists including: POSE, Hebru Brantley, Kenny Scharf, Shepard Fairey, Swoon, Lady Aiko, Eric Haze, Icy & Sot, Maya Hayuk among others. 





Following the Chicago exhibit, the WAT-AAH! Taking Back the Streets art campaign and #WATAAHWALL series will continue to move across the country with additional stops in New York City, Philadelphia, Los Angeles, Miami, Houston, and more. 

Since 2008, WAT-AAH!'s mission has been to make water undeniably cool and desirable among kids and teens. With its iconic logo design, a boy screaming "Drink WAT-AAH!," the brand has successfully competed against sodas and sugary drinks for kids' attention and is leading them to embrace a healthy and active lifestyle. WAT-AAH! has been successful in the marketplace and has been identified as "one of the fastest growing brands" in the beverage industry, ranking among the top 10 in its category and many kids have dubbed it as "the coolest water ever." WAT-AAH! continues to reach millions of kids and teens through schools and many other forms of distribution. To learn more, visit  wat-aahstreets.com  or follow WAT-AAH! on Instagram @wataahstreets.

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