WAT-AAH!s renown art campaign, Taking Back The Streets, was featured in the internationally recognized publication: Global Street Art. It's a great article that gives a fun twist on the campaign (so far)! You can view the full article here



WAT-AAH! announces its newest #WATAAHWALL as part of its Taking Back the Streets (TBTS) traveling art campaign. The mural appears in NYC's Inwood neighborhood at 207th Street and 10th Ave. As the sixth wall featured in the #WATAAHWALL series, this mural again continues the brand's celebration of children and features a young WAT-AAH! fan, Isabel age 7, as she is immersed in water. The wall features a close up of her face. The black and white color scheme contrasts perfectly with her blue sunglasses that shine even brighter as the water runs down her face. Stretching over 60 ft. wide and over 30 ft. tall, the mural was designed and painted by TBTS artist Damien Mitchell. With over 1,000 drops of water, this mural salutes the Partnership for a Healthier America's Drink Up initiative that encourages Americans to drink more water, more often.

Isabel was selected by Rose Cameron, CEO/Founder of WAT-AAH!, along with artist, Damien Mitchell because of her passion for the brand, bubbly personality and powerful photographs taken during a WAT-AAH! photo shoot captured by photographer Stano Murin. Through a process of stenciling, grid work, painting, and freehand spraying, Damien translated his masterpiece onto a larger than life canvas over a period of two weeks. This September, due to the excitement and positive response to the mural, WAT-AAH! plans on connecting once again with the community by hosting a block party in the neighborhood where the mural is featured, which will engage the kids with various TBTS artist workshops as well as WAT-AAH!'s Healthy Hydration in the Nation Lecture Series.

Following a powerful line up of murals in NYC and Chicago, this is now the sixth and one of the largest #WATAAHWALLS to date. The first #WATAAHWALL was a 2,500 sq. ft. mural created by legendary artist Kenny Scharf in the heart of NYC's trendy SoHo neighborhood. Also in SoHo was the #WATAAHWALL by Metro Zu's Posh Dog. In Chicago, renowned artists POSE, Fumero, and Icy & Sot painted murals to build excitement for WAT-AAH!'s TBTS exhibit held there this past July. 

The TBTS art campaign, organized by WAT-AAH! is a collective of today's preeminent street artists who have joined together with the brand to use street art as a medium of communication to spread its mission to fight childhood obesity and promote healthy hydration among kids and teens. This groundbreaking initiative, for the first time, engages the street art community with the First Lady's children's health agenda. WAT-AAH! plans to take its TBTS traveling exhibit back to NYC this fall (October 13-15th) and leading up to the event date WAT-AAH! will be announcing the unveiling of additional murals throughout the NYC area in support of the campaign. To find out more visit wat-aahstreets.com or follow @wataahstreets on Instagram with the hashtags #WATAAHWALL and #TBTSH2O.

About the Artist:
Damien Mitchell is a street artist from Wagga Wagga, Australia. Moving to Europe at age 18 in search of something different his work can be found on the streets of such cities as, London, Geneva, Berlin, Prague, Vienna, Bratislava and Kiev. From 2012 to 2013, Damien returned to Australia to paint amongst old friends in the flourishing street art community in Melbourne, conducting workshops, painting murals and guiding street art tours. Now spending some time in the U.S.A. to collaborate with other artists, and refine his style his work is popping up across New York City. Working predominantly with stencil and spray paint, his multi-layered works often portray the people and places around him http://www.damienmitchell.com/


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In support of the Partnership for a Healthier America's Drink Up initiative, WAT-AAH! Taking Back the Streets (TBTS) connects street art with First Lady Michelle Obama's children's health agenda. Artists POSE, Hebru Brantley, Icy & Sot, Jerkface, Fumero, Robots Will Kill, among others join the likes of Kenny Scharf, Shepard Fairey, Swoon, Lady Aiko, HAZE and more as part of the TBTS traveling art exhibit and #WATAAHWALL mural series. Click to watch the official recap video of this exciting, 3-day exhibit and hear some of the participating artists speak about the campaign and its important mission to use street art as a form of communication to engage kids and teens with the message of healthy hydration. To see more visit the campaign's official site WAT-AAHSTREETS.COM or join the conversation by following @wataahstreet on Instagram with hashtags #WATAAHSTREETS and #TBTSH2O.


On Tuesday, I was invited to the White House for a private meeting and to attend the 1st  anniversary celebration of the Partnership for a Healthier America's (PHA) Drink Up initiative. PHA Chairman/CEO, Larry Soler and the First Lady Michelle Obama spoke about Drink Up's success and its overall impact on the increase of water consumption among Americans.

WAT-AAH! was credited for its contribution of this achievement. WAT-AAH!'s Taking Back the Streets traveling art campaign was applauded for engaging the street art community and kids with the message of healthy hydration. WAT-AAH!'s uniqueness as a brand marketed to kids and teens was specially highlighted. 

I am extremely proud to be the CEO/Founder of the one and only brand that hits the core of the First Lady's message during this event. She said, "if water is marketed and promoted more attractively, kids will be more excited to drink it and families will be more interested in providing it over sodas or other sugary drinks...if we do all that, then I am confident - I continue to be confident that we can give our kids the bright, healthy futures they deserve."

- Rose Cameron, CEO/Founder of WAT-AAH! 

WAT-AAH!’s Taking Back the Streets in support of the First Lady Michelle Obama's Drink Up initiative just made its third stop on its campaign to partner street art with their children’s health initiative with a show in Chicago! The exhibition introduced WAT-AAH! Streets newest artists, Pose, Hebru Brantley, Icy & Sot, Jerkface, John Paul O'Grodnick, Kathryn Lynch, Fumero, Rafael Silks, Robots will Kill and URNEWYORK alongside the growing list of existing artists.

On Friday, July 18th, Moonlight Studios (1446 W Kinzie St) was a hub for art, entertainment, education, and a day of festivities. Things were kicked off with an artist workshop featuring URNEWYORK and Fumero where over 30 students from The University of Chicago Arts
Incubator's Design Apprenticeship Program (DAP) worked hands on and learned how to hone
their craft. After, they were invited for a guided tour of the gallery prior to the VIP reception.

That evening, more than 300 art enthusiasts and other top influencers came out to enjoy the show and
support the initiative, including Commissioner of the Department of Cultural Affairs and Special
Events, Michelle Boone and Illinois House of Representatives Kimberly Du Buclet. Over the
weekend, the gallery was open to the public and was great for families and educating the youth
about the importance of drinking water.

For more information about upcoming shows, #wataahwalls, or the limited edition pre-sale
bottles, follow @wataahstreets on Instagram or visit: wataahstreets.com


WAT-AAH! x Adam Dare 
Adam Dare 
Fumeroism @ the 407 Bushwick Brooklyn

       WAT-AAH! sponsored Art In The Air Music Underground in Brooklyn, NY this past weekend. The event was celebrated the local street art community and underground dance music in the neighborhood of Bushwick. Several TBTS artists, including: Adam Dare, Fumero, Damien Mitchell, and Francisco De Pajaro painted live in front of a packed house.  

by Damien Mitchell  
Damien Mitchell painting his mural 

by Francisco De Pajaro  
Francisco De Pajaro painting 


WAT-AAH! continued to their mission to encourage everyone to drink more water this summer with a set of murals in Chicago, as part of its #WATAAHWALL Series. In addition to Pose’s 75'x15'  eye-catching mural that was recently unveiled in Chicago's West Loop neighborhood, “WAT-AAH! Taking Back The Streets” artists Fumero as well as Icy & Sot completed their murals throughout Chicago. 

The #WATAAHWALL series is a continuation of WAT-AAH! Taking Back the Streets in Chicago, that connects today's leading street artists with the brand's mission to fight childhood obesity and promote healthy hydration among kids and teens. 

The Chicago tour lasted from Friday, July 18th through Sunday, July 20th with the opening of an art gallery at Chicago's Moonlight Studios (1446 W. Kinzie St.). World renown street artists, Icy and Sot painted their mural on the side of the gallery entitled, "Dreaming of Water"; a simple, yet powerful piece that translated the importance of drinking water.

Fumero's piece entitled, "Keep Your Drink Up" is 13 x 30 and is a mural based off of a teenager. The background is designed using abstract shapes and communicates the flow of water.  The title is a pun off of "drink up" because of the portrait; the head is tilted up. To play off the image and slogan: "keep your head up", "keep your drink up" was chosen.    

The #WATAAHWALL series will continue over the next several weeks featuring original works by Damien Mitchell and Icy & Sot among others. Stay up to date and join the conversation at: @wataahstreets on Instagram and at wat-aahstreets.com 


Street Art Publication, Street Art News profiled one of our three #WATAAHWALLS in Chicago.

The article gives a great snapshot of the campaign's mission and features several amazing shots of the mural.  Check out the full article and all the pictures here


WAT-AAH!'s "Taking Back The Streets" was featured in one of Chicago's premiere online publications, DNAinfo Chicago.  The articles gives a great overview about the campaign's mission and involvement in the Chicago community with TBTS artist POSE and (DAP) The Design Apprenticeship Program at The University of Chicago. Click here to read the article.